Set up Google Analytics 4

Google Analytics 4 (GA4) is usually the first destination people connect, because it keeps your own analytics reporting complete even when the browser tag is blocked. It’s also the one destination whose editor we walk through field by field here — every other destination follows the same shape, just with its own identifiers.

Open Pixels & tracking from the Marketing group in the left navigation, then select Configure on the Google Analytics 4 card.

The panel header restates the promise: conversions are forwarded server-side, and credentials are encrypted at rest and never shown again.

Enabled

The Enabled toggle at the top controls whether CIQRA forwards events to GA4. Its helper line reads Forward events to this destination. Leave it on once the rest of the form is filled in; turn it off to pause forwarding without losing your settings.

Configuration

• Measurement ID (required) — the identifier for your GA4 web data stream, in the format G-XXXXXXX. In Google Analytics this comes from the data stream you want conversions to land in.
• Use EU endpoint (data residency) — a toggle that sends your events to Google’s EU collection endpoint instead of the default. Turn it on if you want GA4 traffic routed through the EU endpoint for data-residency reasons.
• Endpoint override — an optional field (it shows a https://… placeholder) for the rare case where you need to point events at a specific custom endpoint. Most stores leave this blank.

Secrets

The Secrets section is where you paste the Measurement Protocol API secret (required). This is a credential you generate inside GA4 for the same data stream as your Measurement ID.

The section notes that values are stored encrypted, and once saved the field shows only a masked hint (for example, ••••1234 · enter a new value to replace) with the note Stored — leave blank to keep it. Leaving the field empty keeps the secret you already saved; type a new value only when you want to replace it.

Caution

Because the secret is encrypted and never shown again, keep your own copy from GA4 until you’ve confirmed the connection works with a test event.

Verify the connection

Use the Verify the connection panel and select Send test event. Its helper text reads Sends a test conversion you can confirm in the provider’s console. CIQRA sends a test conversion server-side that you can then confirm inside your GA4 property — see Verify tracking with test events for what to look for.

Save your changes

When the form is complete and your test has landed, select Save changes. The Google Analytics 4 card on the grid updates to Connected, and — with Enabled on — CIQRA starts forwarding real conversions to GA4.

Finding your GA4 credentials

Both the Measurement ID and the Measurement Protocol API secret live in your GA4 property’s data stream settings, and Google documents exactly where. CIQRA’s job is to store them securely and do the server-side forwarding — the fields on this form tell you what GA4 needs.