Content
Content is how you tell your store’s story beyond the product catalog — the pages, posts and navigation that inform, reassure and convert shoppers.
Content pages and your store blog are both built with in-admin editors: you write, format, set SEO fields, and publish straight to your storefront. Organise the blog with categories, tags and authors, and shape how shoppers move around your store with navigation menus.
Frequently asked questions
Section titled “Frequently asked questions”What can I publish with Content?
Section titled “What can I publish with Content?”Content pages — like About, Contact, FAQ and custom landing pages — and blog posts. Both are built with in-admin editors: you write, format, set SEO fields and publish straight to your storefront. See Create content pages and Write and manage blog posts.
How do I write and format a page or post?
Section titled “How do I write and format a page or post?”Use the rich-text content editor. You write and format your content, set its SEO fields, then preview the result before publishing it to your storefront.
How do I organise my blog?
Section titled “How do I organise my blog?”With categories, tags and authors. Categories group posts into topics, tags add cross-cutting labels so readers find related articles, and authors are the bylines that appear on posts.
How do shoppers navigate between my pages?
Section titled “How do shoppers navigate between my pages?”Through navigation menus you build in the admin. You assemble the header and footer menus your storefront shows, linking to products, collections, content pages and blog posts.
Can I set SEO for each page?
Section titled “Can I set SEO for each page?”Yes. Content pages and posts have per-page SEO fields, and your storefront adds structured data such as Article and FAQ around what you publish. You can also reuse images from your media in content.
Where does my published content appear?
Section titled “Where does my published content appear?”On your storefront. The content pages and blog posts you author in the admin are rendered alongside your catalog on the customer-facing store.