Analytics & Reports

Analytics turns your store’s activity into answers. CIQRA’s reports are built on first-party analytics — measured by your own store, privacy-aware and consent-aware — so you get a clear, honest picture without relying on third-party trackers.

Understand your analyticsRead the Overview — headline metrics and the revenue chart.

See what's happening right nowThe Realtime report — live visitors, events and sources.

Find where shoppers drop offThe Funnel — from viewing a product to purchase.

See how customers come backCohort retention, week by week, as a heatmap.

Customer value and segmentsLifetime value, RFM segments and your top customers.

Product performanceWhich items drive views, orders and revenue.

Traffic and acquisitionWhere your visitors come from, channel by channel.

Attribution and abandoned cartsWhich channels earn credit, and the carts that almost converted.

Every report, at a glanceAll eleven report families and what each one answers.

New to the reports?

Start with Understand your analytics — the Overview is the summary every other report builds on.

Frequently asked questions

Why don’t CIQRA’s numbers match Google Analytics or my ad platform?

CIQRA analytics is first-party — measured by your own store — while third-party tools measure with their own methods, attribution windows and consent handling. Because each system counts differently, the totals will rarely match exactly. CIQRA’s figures reflect what your store observed with consent granted.

What does first-party analytics mean?

It means the reports are measured by your own storefront rather than relying on third-party trackers. That makes the picture more resilient to ad blockers and browser privacy features, and it keeps the measurement under your store’s control.

Do my reports depend on shopper consent?

Yes. Analytics is consent-aware, so events accrue only when shoppers have granted consent. If little consent has been given, there will be little data to report — this is by design.

Why do my reports look empty or sparse?

Usually one of three things — consent hasn’t been granted, the date range you’re viewing doesn’t cover when activity happened, or the store is new and hasn’t accumulated events yet. The Realtime report is a quick way to confirm tracking is working at all.

How many reports are there?

Eleven report families — Overview, Realtime, Time series, Product performance, Traffic sources, Search analytics, Attribution, Funnel, Cohort retention, LTV/RFM and Abandoned carts. Every report, at a glance maps what each one answers.

Is the realtime report exact?

Realtime shows live activity — visitors, events and sources happening right now — so it’s best read as a near-real-time pulse of your store rather than a settled, reconciled total. For finalised figures, use the Overview and the other reports over a date range.

Can I choose the time period a report covers?

Yes. The grounded report guides use a date control to set the window you’re measuring — for example, the last 30 days — so you can look at any period you need.